Since
attracting customers has become a challenging task, marketers are looking for
effective ways that can be used to enhance their brand’s visibility in front of
their potential consumers. In order to capture people’s attention on virtual
platforms, it is important for marketers especially webmasters to design an
online marketing strategy that will exploit all available opportunities and
ensure that their targets are well achieved. In majority of the companies,
management team believes that developing a website is more than enough and no
other activities need to be done to attract visitors on the site; in fact,
Internet marketing has undergone...
